Thermo Scientific — Lab Centrifuges

Thermo Fisher Scientific is a life science and clinical research company and global supplier of analytical instruments, clinical development solutions, specialty diagnostics, laboratory, pharmaceutical and biotechnology services. I was the lead art director and designer responsible for developing the branding and creative assets for the Thermo Scientific Lab Centrifuge campaign. This was a cohesive, 360-degree marketing campaign to build brand awareness and drive sales. I designed various digital marketing assets such as landing page banners, organic and paid social media, infographics and an interactive sales collateral brochure.