Nrc 24-hour Grand opening & Gala

There was a 24-hour grand opening event and gala to celebrate the opening of the North Carolina Museum of Natural Sciences’ new wing, the Nature Research Center (NRC). I designed and project managed the gala invites with spot varnish, a unique die cut of the logo mark intended to tease new branding for the Museum, as well as a custom fold design. These invites also included sodium benzoate tasting strips to engage the audience in a citizen science project promoting the NRC. In addition, I created a 360 marketing campaign and newspaper event guide insert to promote the grand opening.